A Data-Driven Approach to Reverse Engineering Customer Engagement Models: Towards Functional Constructs
نویسندگان
چکیده
منابع مشابه
A Data-Driven Approach to Reverse Engineering Customer Engagement Models: Towards Functional Constructs
Online consumer behavior in general and online customer engagement with brands in particular, has become a major focus of research activity fuelled by the exponential increase of interactive functions of the internet and social media platforms and applications. Current research in this area is mostly hypothesis-driven and much debate about the concept of Customer Engagement and its related cons...
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ژورنال
عنوان ژورنال: PLoS ONE
سال: 2014
ISSN: 1932-6203
DOI: 10.1371/journal.pone.0102768